Ever wonder why a river, looks like a tree, looks like a leaf?
So did Benoît Mandelbrot. He's the IBM Researcher who discovered the mathematical blueprint of nature. His formulas showed people how to create patterns that are infinitely self-similar at any scale. He called them Fractals.
Fractals changed textbooks, technology and the way we see the world.
So to celebrate his birthday, we changed the way the world sees Fractals.
We coded our own fractal art and blanketed it across social media.
We turned every blog on Tumblr into fractals.
We premiered this Errol Morris fractals film.
We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues from IBM Research and Yale University.
We even baked a fractal cake.
It was delicious—and made the cover of Tumblr.