IBM Fractals

 
eye_bee_m_fractal.gif
 

Explore Fractals on IBMblr and make your own. 
IBM Fractal Fest  →

Read more about it:
Fast CompanyThe VergeSlate, The Atlantic + Gizmodo.


Ever wonder why a river, looks like a tree, looks like a leaf?

So did Benoît Mandelbrot. He's the IBM Researcher who discovered the mathematical blueprint of nature. His formulas showed people how to create patterns that are infinitely self-similar at any scale. He called them Fractals.

tumblr_mw63u2mANA1s141c3o1_500.gif
 
Benoît Mandelbrot, IBM Researcher, Father of Fractals

Fractals changed textbooks, technology and the way we see the world. 

So to celebrate his birthday, we changed the way the world sees Fractals.


We coded our own fractal art and blanketed it across social media.

animation-2.gif

We turned every blog on Tumblr into fractals. 


We premiered this Errol Morris fractals film.

Quote-Fastco (2).gif

We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues from IBM Research and Yale University.


We even baked a fractal cake.

It was delicious—and made the cover of Tumblr.

tumblr_mwl1ktUAz41s141c3o1_500.gif

ibmblr.tumblr.com/tagged/fractals

ibmblr.tumblr.com/tagged/fractals

It was a Fractal Fest.

Fractal chatter traveled from Tumblr to newsfeeds and influential blogs like Fast Company, The Verge, The Atlantic, Slate and Gizmodo.

8 million exposures across the web.

Quote-Tumblr (2).gif
 
 

Join the Fractal Fest.
 IBMblr on Tumblr →

 
IBM logo fractalized

IBM logo fractalized