IBM Fractals


Explore Fractals on IBMblr and make your own. 
IBM Fractal Fest  →

Read more about it:
Fast CompanyThe VergeSlate, The Atlantic + Gizmodo.

Ever wonder why a river, looks like a tree, looks like a leaf?

So did Benoît Mandelbrot. He's the IBM Researcher who discovered the mathematical blueprint of nature. His formulas showed people how to create patterns that are infinitely self-similar at any scale. He called them Fractals.

Benoît Mandelbrot, IBM Researcher, Father of Fractals

Fractals changed textbooks, technology and the way we see the world. 

So to celebrate his birthday, we changed the way the world sees Fractals.

We coded our own fractal art and blanketed it across social media.


We turned every blog on Tumblr into fractals. 

We premiered this Errol Morris fractals film.

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We hosted an AMA on Reddit with two of Mandelbrot's closest colleagues from IBM Research and Yale University.

We even baked a fractal cake.

It was delicious—and made the cover of Tumblr.


It was a Fractal Fest.

Fractal chatter traveled from Tumblr to newsfeeds and influential blogs like Fast Company, The Verge, The Atlantic, Slate and Gizmodo.

8 million exposures across the web.

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Join the Fractal Fest.
 IBMblr on Tumblr →

IBM logo fractalized

IBM logo fractalized